A newspaper giveaway at the most unlikely spot
Asli Tunc When I pulled over to the nearest gas station in my neighborhood, a pump attendant approached and asked me which newspaper I would like to have — Milliyet or Radikal? While I was mumbling something in astonishment, he had already dropped a copy of free Milliyet in the back seat of my car and returned to his pumping job. No wonder I was being pampered by Doğan Media Group newspapers, since the same media conglomerate had shares in this particular oil company (PO) along with an Austrian energy giant, OMV. I could not help myself but think how two well-known and respected editors-in-chief of those dailies, İsmet Berkan and Sedat Ergin would feel about that. Milliyet and Radikal are not trashy papers like many others in the country. There are considerably good and experienced reporters and columnists who have been worked in the past and are still working for those newspapers. But treating their newspapers like freebies in a gas station must be humiliating for those editors and self-respected journalists. Or have I just been too naive? Milliyet has a daily circulation of 195 thousand and Radikal is suffering for quite sometime with a modest circulation of 38 thousand. Nevertheless those two newspapers are targeted to an educated, urban, middle class, liberal minded elite obviously with an additional feature of being a car owner. “What a weird world,” I thought. Between 1988-1996, the Turkish newspapers were in a giveaway frenzy, running promotional campaigns, offering free stuff on a wide scale varying from cookwares to a small size aircraft and a BMW. I still vividly remember waiting in line for hours to get a crappy make-up set for my mother after collecting dozens of coupons or a China made luggage that we would never use. Everybody was buying newspapers […]
